Wizards of the Coast is one of the participating publishers, and they will be providing a 4E adventure called Khyber’s Harvest to retailers. I am glad to hear that Wizards of the Coast is participating, although I think that the swag from smaller publishers that you might not check out otherwise, is even more interesting.
If you follow me on Twitter or Facebook, you have probably already heard about this from me. I think this is a great idea because I have seen the positive effect Free Comic Book Day has had on the comic book industry. The retail stores see a spike in business, it encourages the customers to check out product they wouldn’t otherwise, and even introduces potential new customers into the fold. It really is a win/win scenario for everyone.
So if there is a participating game store near you, I highly recommend you check it out.